3 February 2026
- The refreshed Zig brand unifies ComfortDelGro’s taxi, private-hire rental, payment, and ride-hailing platform services into a single, tech-enabled identity to drive the next phase of the Group’s point-to-point mobility strategy in Singapore.
- The refreshed brand identity reflects Zig’s evolution into a unified, future-ready, and customer-centric organisation, reaffirming its reputation for reliability and giving commuters greater freedom of movement.
Singapore, 3 February 2026 – ComfortDelGro Corporation Limited (SGX:C52) (“ComfortDelGro”, “the Group”) today announced a comprehensive brand refresh for its point-to-point (P2P) mobility business in Singapore. In a move to create a clearer, more consistent mobility brand in Singapore, ComfortDelGro’s ride-hailing platform services, taxi rental, private-hire rental, autonomous/driverless, corporate and payment services will be unified under a refreshed identity: Zig (“劲”)
The brand refresh reflects the Group’s evolving Singapore operations as the nation’s largest taxi fleet to a trusted multi-service platform. At its core, Zig is about harmonising the business’ trusted, strong operational excellence with product innovation. The brand aims for “thoughtful mobility empowerment” with a range of product offerings from standard taxis, 6-seater cars to executive limousines to empower drivers and riders with the freedom to choose what works for them.
Mr Michael Huang, Head of Singapore Point-to-Point Mobility Business, said: “Zig by ComfortDelGro signals the direction we’re heading as a business – a simpler, customer-centric point-to-point ecosystem that is anchored in the reliability and trust that the people of Singapore have long associated with ComfortDelGro. Our goal is to always be here for our drivers and partners as they build their thriving businesses, and in making sure that our customers have choices that meet their needs.”
A Re-energised Identity
Zig gives people the freedom to choose when and how they move, through reliable and thoughtful mobility.
Key elements of the brand refresh include:
- Energetic colours and a dynamic logotype, bringing new life to the signature blue
- A new “Time to Zig” tagline, empowering commuters to decide where their day takes them
The refreshed brand identity will be gradually implemented across the Group’s P2P mobility operations.
Media Contact Information:
Group Corporate Affairs
ComfortDelGro Corporation Limited
[email protected]
About Zig by ComfortDelGro
Zig by ComfortDelGro is Singapore’s trusted mobility platform, helping people move freely, fairly, and reliably. By bringing together the nation’s largest licensed taxi fleet and a growing private hire network, Zig enables seamless journeys across app bookings and street hails, supporting riders, drivers, and businesses as they move, earn, and connect wherever life takes them.